Way too often when starting a brand new business you hear what inevitably fills you with dread from others. “You need to be unique to succeed,” they say. “There are many businesses like yours,” they caution: “why will people buy from your business instead of...
While defining what makes your brand unique is the foundations stone of your brand, there are much smaller things you can be doing in your business that help your audience be excited to spread the message for you. No need to chase the unicorn when even the smallest...
I’m sure you know your business’s ins and outs, yet you probably never sat down and put your thoughts on paper in some unified way. Which is why questions about your brand and business can be stressful for many business owners like yourself.So I’m here to help you...
As a brand designer and strategist, I always send in-depth questionnaires to my clients.Yes, plural. I have many of them, each targeted to a different topic. But the most important one? The Brand Strategy Questionnaire. That is my most valuable possession, and...
Yesterday I explained what brand personality is and why it's so important for your business to know what your primary brand archetype is. Today, we will talk about your brand archetype, its tone of voice, messaging and target audience. So, if you don't know your...
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