>> TAKE A BRAND PERSONALITY QUIZ <<
I’m sure you know your business’s ins and outs, yet you probably never sat down and put your thoughts on paper in some unified way. Which is why questions about your brand and business can be stressful for many business owners like yourself.So I’m here to help you...
As a brand designer and strategist, I always send in-depth questionnaires to my clients.Yes, plural. I have many of them, each targeted to a different topic. But the most important one? The Brand Strategy Questionnaire. That is my most valuable possession, and...
Do you struggle with figuring out what makes your business special? Are you trying to stand out from your competitors but you can't find the THING that makes you different? Are you wondering how to define your core message when you are not sure what makes you special...
Creating a brand personality doesn’t take THAT much work...but keeping your brand’s personality consistent through all media can be fairly difficult. Before you dive into this final step though, take a look at the previous post in this mini-series where we covered: 1....
Yesterday I explained what brand personality is and why it's so important for your business to know what your primary brand archetype is. Today, we will talk about your brand archetype, its tone of voice, messaging and target audience. So, if you don't know your...
We all want followers. Actually, scratch that.... We all want a loyal following.Yeah, that's it. We are looking for some magical marketing strategy that will bring us more sales while forgetting about why people buy in the first place. Take yourself as an example. If...
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