Better Branding

How to Define Your Brand USP & UVP

How to Define Your Brand USP & UVP

I’m sure you know your business’s ins and outs, yet you probably never sat down and put your thoughts on paper in some unified way. Which is why questions about your brand and business can be stressful for many business owners like yourself.So I’m here to help you...

What to do after you figure out your brand personality?

What to do after you figure out your brand personality?

Creating a brand personality doesn’t take THAT much work...but keeping your brand’s personality consistent through all media can be fairly difficult. Before you dive into this final step though, take a look at the previous post in this mini-series where we covered: 1....

Brand Personality: The Secret Weapon of Your Business

Brand Personality: The Secret Weapon of Your Business

We all want followers. Actually, scratch that.... We all want a loyal following.Yeah, that's it. We are looking for some magical marketing strategy that will bring us more sales while forgetting about why people buy in the first place. Take yourself as an example. If...

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