Stop chasing the unicorn. What it really means to build a unique brand?

Stop chasing the unicorn. What it really means to build a unique brand?

Way too often when starting a brand new business you hear what inevitably fills you with dread from others. “You need to be unique to succeed,” they say. “There are many businesses like yours,” they caution: “why will people buy from your business instead of others?”

And while they (maybe) want you to succeed in your new venture and have your best interest at heart, (though you know there are those who wish you’d just stay in your safe 9-5) their questions are a bit misleading and short-sighted.

These well-meaning others suggest your business needs to be something really special to succeed.

They’d say your services or products need to be the only one of their kind.

They would have you believe that your brand needs to look super original to be remembered.

And if that isn’t way too much pressure I don’t know what is. {sigh}

Why having an unique brand & standing out from the crowd doesn’t mean being one of a kind?

I live in New York City, and I see more than 10 cafes within a few blocks of one another. We New Yorkers do love (need) our coffee.

However, these cafes are not competing by being overly different at first sight.

Let’s be honest, coffee shops usually have similar products and prices. Seriously, how differently can they really prepare drinks that include coffee beans, sugar and milk? If you’re like most people, you aren’t selecting your coffee based on their brand visuals. I mean, do you choose where to get your morning coffee by researching local cafes based on their Instagram feed? Didn’t think so.

And hey, I see you arguing “But Zuzana, I would definitely go to Starbucks over Dunkin’ to get my cafe mocha or skim cappuccino.

And to that I say “Me too!”

But not because I like their logo better. Also not because their coffee is that much better.

Starbucks didn’t become a world-wide success for their drinks – though the drinks are delicious – and it definitely wasn’t for their logo.

I’d go to Starbucks for their service; wi-fi, a comfy place to work from (pre-Covid) and also because they are that friendly brand that makes the effort to personalize my drink by using my name.

Even though it may be spelled wrong every single time. Every. Single. Time.

Starbucks is also known for creating a positive experience for their employees and their customers. And that’s something you will come back for.

Of course being different always helps to stand out more, especially if your competitor list is long and pretty. But being different doesn’t mean having an one of a kind business idea or trying to compete on price. Speaking of which, there will always be those who will charge less (and more) than you do, and it’s a losing battle to compete on price alone. And underselling or discounting your offer will discourage you, so please don’t do it.

Your brand doesn’t have to BE that different, it just needs to FEEL different.

What if I told you the answer doesn’t have to be that hard?

Let’s shift the point of view a little bit to help you find your own uniqueness. Instead of sitting down now and trying to discover the one thing that makes your brand the unicorn among horses, try this short exercise.


👉 1. Start with asking yourself these simple questions:

– What are your strengths?
– Would you hire yourself/buy your product and why?
– What problems do you solve for your customers?
– Why is solving their problem important to you?

Don’t be too uptight with your answers, write everything you can think of.

Have some testimonials from previous clients?
Look at what they mentioned, appreciated & praised about your services or products. When you see feedback that more than one person said; believe them. Then embrace what they said because if they loved it – others will, too.

Take this customer review of IKEA as an example:
This is like the Disneyland of home decorating. I could spend hours in an IKEA searching for just the right thing and then realize there’s something that I missed the next time I go. It’s so inspiring and each visit to an IKEA is an adventure. Plus, the food there is downright elevated cafeteria food and there’s a comfort about that. It reminds me of home so it’s an all encompassing experience.”

From this feedback, you get a sense of what this IKEA customer likes about the brand. When this person comes to IKEA, it’s for inspiration, comfort and because there is trust for the brand. There are other furniture stores in the world, but IKEA customers are loyal to the brand because of the consistency and trust IKEA has built.

👉 2. No need to reinvent the wheel – define your USP & UVP instead.

I’m sure you know your business’s ins and outs, yet you probably never sat down and put your thoughts on paper in some unified way. Which is why questions about your brand and business can be stressful for many business owners like yourself.

So I’m here to help you with defining your USP (unique selling proposition) & UVP (unique value proposition) based on the questions above so you have the answer about what you do and what makes you unique every single time someone asks.

👉 3. The brand magic is in the details.

Once you know what you do and what value you bring, focus on what you want people to say about your brand. No need to chase the unicorn when even the smallest details can make you stand out from the crowd.

Here are some ideas about what makes people brag about your unique brand.
Click here to read about examples and ideas for each of them.

Final thoughts

The thing is that “unique” is in the eye of the beholder. People buy from those brands who they feel will solve their problem. The brands who can communicate this to their customers in the most effective way are the most successful. This is whether they are offering a product or service that has never been done before (unlikely) or they’re offering something that thousands of other brands do.

I hope that this gives you courage, knowing that your task is to effectively communicate what you help your customers with, rather than doing something incredibly unique and unicorn-like.


For more tips on building a personality-driven brand that you’re dying to share with others, follow me on Instagram.

And let me know, what do you think makes YOUR brand unique?

Your Brand Magic is in the Details

Your Brand Magic is in the Details

While defining what makes your brand unique is the foundations stone of your brand, there are much smaller things you can be doing in your business that help your audience be excited to spread the message for you. No need to chase the unicorn when even the smallest details can make you stand out from the crowd.

Here are some ideas about what makes people brag about your unique brand:

1. You can be different in your process/approach.

A business friend of mine added brand playlists to her branding process so that her customers literally know what their brand sounds like to others.

I included video trailers for my branding projects so my clients could experience their brand as a video + sound.

In the case of my web projects, I don’t expect my clients to come ready with the content and instead I help them write it with content prompts & advice.

2. Provide additional value over your competitor

You can offer different services that create a different solution. Or a different combination of services for different needs. Think about not competing by price but rather by making the offer work better for the customer. If the offer sounds like something they need, they will less likely say no to the price.

For example, Jonas Paul Eyewear has a great solution for their blue light glasses. They know that it’s hard to shop for glasses – especially for kids and teens. The solution is to provide a low-cost, no commitment try-on package where parents can see how the glasses look and can return those that the kids don’t like.

3. Support your customers above their purchase experience 

You could include a video walk-through or a detailed description of how to use your product or service. Once your customers are “on their own” with what you’ve provided for them, they will have questions that they might not have thought of before.

Another great way to engage your customers after their purchase is to create an online community where they can stay in touch and ask for assistance when needed.

Like the Facebook community that Instant Pot created to support their customers with user-generated recipes and tips.

4. Add a little extra touch to the packaging of your products.

So many people are shopping online these days and they don’t have a way to really experience a product or service before purchase. When you provide pretty packaging it helps to create a mood and experience for your brand, which absolutely creates loyalty.

Like the brand VineBox, their wines come in tall sleek tubes and come with a wine glass. They provide a unique approach to how their customers are used to purchasing wine. Customers can sample wine by the glass rather than having to purchase a bottle of wine they’ve never tasted.

Grove Collective, a company that provides nontoxic, effective, sustainable, and cruelty-free household and beauty products. Every time they ship a box to their customers’ homes, there’s an empowering handwritten message on the box. That feels good.

5. Send gifts to your customers/clients once in a while.

For example, I give clients a welcome gift (Starbucks gift card – with the hopes that their name will be spelled correctly). You could provide credit/reward for referrals and even give part of your income to a charity you believe in.

Showing your past customers or clients that you value their support even weeks/months after their interaction with you re-establishes trust and reminds them why they liked working with you/shopping from you in the first place.

The thing is that “unique” is in the eye of the beholder. People buy from those brands who they feel will solve their problem. The brands who can communicate this to their customers in the most effective way are the most successful. This is whether they are offering a product or service that has never been done before (unlikely) or they’re offering something that thousands of other brands do.

Bonus Tip: Give Back

We all want to feel that we are doing something good in the world and making our dollars create the best impact.

Take Ben & Jerry’s flavor Empowermint, a flavor released in North Carolina in 2016. With every purchase of this flavor ice cream, a donation is made to benefit the North Carolina NAACP, an organization dedicated to ensuring the political, educational, social and economic equality of rights of all persons and to eliminate racial hatred and discrimination.

Wrapping Up

The thing is that “unique” is in the eye of the beholder. People buy from those brands who they feel will solve their problem. The brands who can communicate this to their customers in the most effective way are the most successful. This is whether they are offering a product or service that has never been done before (unlikely) or they’re offering something that thousands of other brands do.

I hope that this gives you courage, knowing that your task is to effectively communicate what you help your customers with, rather than doing something incredibly unique and unicorn-like.

For more tips on building a personality-driven brand that you’re dying to share with others, follow me on Instagram

And let me know, what do you think makes YOUR brand unique?

How to Define Your Brand USP & UVP

How to Define Your Brand USP & UVP

I’m sure you know your business’s ins and outs, yet you probably never sat down and put your thoughts on paper in some unified way. Which is why questions about your brand and business can be stressful for many business owners like yourself.

So I’m here to help you with defining your USP (unique selling proposition) & UVP (unique value proposition) so you can clearly articulate what you do and what makes you unique every single time someone asks.

Unique Selling Proposition (USP)

In general, USP is a statement directly answering the dreaded question “What do you do?” It’s usually one main sentence directly describing the value your business brings to the table. You can add an extra description or few bullet points if needed.

How to define it:
Follow the below formula describing what you do, for whom, how it solves their problems/why you think it’s the thing they need. 

We help [your customer] do [what’s the #1 thing they want to achieve] by [describe specific results you offer based on your strengths].

How to use it:
USP is what you usually see first when you enter a website. It’s something about what you provide for your customers, not only about you. Honestly, people don’t care how unique you are, they just care how you can help them. Human nature 101. 


Example from my client’s website:

Unique Value Proposition (UVP)

A good UVP is an extended USP that talks directly to the customer, addressing their problems, listening to their needs, introducing them to your solutions and makes them instantly see that they absolutely need to check out your offer.

How to define it:
The thing that you do – and who you are – that’s different from anyone else in your industry is what makes you unique, and it’s at the essence of what makes you valuable to your customer. For me, my UVP is that I work alongside my clients as partners and I help them to make the best decisions possible about their brand by offering them options, explanations and choices rather than telling them they need to make a decision about countless brand details they may not know about.

How to use it:
On the website, the value proposition is usually shown in short paragraphs quickly explaining the benefits of the offer/service. Note that you have multiple offers that are targeting different audiences/solving different problems, you may need multiple UVPs.

Example from my client’s website:

Final thoughts

Sitting down and writing what makes your business unique compared to your competitors will help you write texts for your website, advertisement, social media & more.

It will help you form your pitch and articulate the most interesting thing about your brand in few sentences.

For more tips on building a personality-driven brand that you’re dying to share with others, follow me on Instagram.

And let me know, what do you think makes YOUR brand unique?

Why? — The most important question to ask when building your brand.

Why? — The most important question to ask when building your brand.

As a brand designer and strategist, I always send in-depth questionnaires to my clients.
Yes, plural. I have many of them, each targeted to a different topic. But the most important one? The Brand Strategy Questionnaire. 

That is my most valuable possession, and something that not only helps my client ask the right questions about their businesses, but it also helps them answer personal questions they wouldn’t normally ask. Not only it makes them think about their business from a different perspective, it also makes them analyze their own motives.

Simply said, your future (or current) brand is based on YOU and YOUR beliefs.
No, not talking about religion here. I am talking about the core needs that you have and that will most likely be reflected into your brand as well. Because what drives you as a person will drive your business too.

We are talking about knowing your WHY.

So, let me ask you THE QUESTION. 

Why do you want to have a business? 

Have you ever even thought about that one? I didn’t think so.

The most common and most likely totally wrong answers?
To be successful. To have more money. To live the life you always wanted.

But…why are these the “wrong” answers?
What’s wrong with wanting more money or to fulfill your dreams?

Nothing. There is nothing wrong with that. But it also isn’t the real reason WHY.

You can work at Costco to have enough money and probably lot less work or responsibility. You can work your 9-5 corporate job and not only fulfill your financial needs but also travel the world during vacation.

So why do you want to have your own business?

The reasons we do what we do…

We are talking psychology here.

Every person has different needs that drive their actions. In fact, we can categorize them into 6 CORE HUMAN NEEDS. They were originally introduced by Abraham Maslow and lately reintroduced by Anthony Robbins, who has cultivated a life long fascination with human behavior, development and motivation.

It’s quite simple actually.

Each and every person has some core need, whether they realize that or not.

For example, some entrepreneurs work 24/7 while sacrificing their relationships and focusing on winning at all costs. Their core needs would be GROWTH & most likely SIGNIFICANCE.

On the other hand, we all know those that would give away the last piece of bread to help others in need. Those people are most likely driven by LOVE & CONNECTION.

But careful, they are not desires or goals.

They are the reason why people do what they do. We do have all 6 of them, each driving different aspects of our lives. But identifying the core need that drives your business will help you answer the original question – Why do you want to have a business in the first place?

The bad news is, it is not so easy to discover them within you. The good news is, there are “only” 6 main reasons why people do…well, anything. Which also means once you discover them, you can see more clear path how to fulfill these needs.

So let’s take a look, shall we?

1) CERTAINTY – The need for security, routine, stability, comfort & control.
This need is a primal one. We want to put the roof above our head and keep ourselves and out loved ones safe. It’s part of our DNA. With the world constantly changing we all fight to keep the pace and deal with the changes. How good are you at that? Do you handle changes well or do you struggle? Do you need to be in control and is that something that is the primary purpose of you having your business?

2) VARIETY – The need of uncertainty, change, innovation, adventure, & excitement.
Variety is a spice of life. We want certain amount of uncertainty in our life. I mean…most people love surprises…unless they are bad surprises which is why we call them problems. But not all problems are bad. Overcoming problems makes us better and more resilient. Who doesn’t love the proud feeling after they fight some issue and win?

3) SIGNIFICANCE – The need of importance, respect, value, worth, & identity.
Everyone wants to feel special and important. Even those who say otherwise. The need of significance, respect, and worth can turn us into money making machines.

4) LOVE & CONNECTION – The need of acceptance, community, nurturing & sharing.
Love is a very strong emotion that can make us feel alive as easily as it can break us down to pieces. Which is why some people tend to avoid love in order not to get hurt. So instead, they aim for connection.

These first 4 needs are more about our personalities, while the last two are more spiritual but also more rare. On the other hand, they bring more long term fulfillment.

5) GROWTH – The need of expansion, education, progression & achievement.
If something’s not growing, it’s dying. It can be applied to your life, job, relationship, or business. The progress is what makes us happy. But once we conquer our growth goals we don’t feel happy which makes this need both full-filling and never ending.

6) CONTRIBUTION – The need of empowerment, inspiration, making a difference, changing lives & giving back.
Contributions gives us the true purpose. Because as cheesy as it sounds, living is giving, For people with this need sharing and giving is everything.

SO…Why is this even important?

The truth is that people will give up their dreams, values, and goals…to meet their needs. They will always want to fulfill their needs. But each of us will meet these needs in a different way which is why there can be so many different businesses and products.

Take certainty as an example.

We all need it. But it does not look the same way for everyone. Some people feel safe because of their religious beliefs. Some people trust in themselves and they are sure they can overcome whatever they approach. For some people, finances are really the only way how to fulfill their certainty needs. It can also be fulfilled in a positive but also negative way. For someone, an unhealthy relationship, drugs, etc. may also fulfill the need for certainty.

Can you see all the different outcomes one need can have? Interested in reading more? Click here!

How can I use this knowledge in branding?

This one is easy! If you learn what your core needs are, you will find out what drives you to have a business in the first place. 

Ask questions like:
Question 1: What do you really need in your life? What makes you feeling alive?
Question 2: What success means to you?
Question 3: What do you really like to do?

Not only that but if you learn what your audience need, you know exactly what they’re looking for and how can you fulfill these needs by your offer.

How can knowing your audience’s need help you:

  • Is CERTAINTY their core need? Make them feel safe. They need to trust you first.
  • Is VARIETY important to them? Surprise them. They love excitement, new things and challenges.
  • Is SIGNIFICANCE what they’re after? Make them feel special and seen. Show them you care.
  • Is LOVE what they seek? Show them you really care. Be generous, compassionate, honest.
  • Is GROWTH what fulfills them? Look for ways to keep them inspired or show them how to improve themselves.
  • Is CONTRIBUTION what makes them happy? They need you to share and give without expecting anything in return.

Final thoughts

The fact is that you can literally explain anyone’s behavior, routines, successes/failures, dreams, or even relationships by referring back to those 6 human needs. You should be able to determine 1-2 main needs that drive your behavior whether they know it or not. And I think we can all agree that it’s good to know in this case, right?

My main needs are significance and variety. What are yours?

    How to Define Your Brand’s Core Message & Why is it Important to Do So?

    How to Define Your Brand’s Core Message & Why is it Important to Do So?

    Do you struggle with figuring out what makes your business special? Are you trying to stand out from your competitors but you can’t find the THING that makes you different? Are you wondering how to define your core message when you are not sure what makes you special in the first place?

    We get it. Building a business, especially if you do it alone, can feel overwhelming.

    And what feels even worse is everybody telling you that you “should have” this and that otherwise you simply can’t be successful. Anyone?

    Let me tell you this… 

    Not only I’ve been where you are, but I also know how to help.
    And it is not as hard as it seems.

    1. You do not have to go into completely opposite direction than your competitors to be different. 

    You don’t have to hate donuts only because your competitor sells them. You don’t have to abandon pink color only because it’s their brand color.

    Being authentic and original does not mean looking up what others are doing and going with something totally different. After all, you do not want to base all of your business decisions on what other people are doing, right? RIGHT?

    You want your message to be YOURS.
    You want to say what you think is important, what resonates with your believes and values. And if it sounds similar to what others are saying?

    It’s OK.

    WHAT you say can be similar to your competitors. But HOW you say it…that sets you apart from them. Your point of view, experiences, skills is what really makes the difference. 

    2. Why is the core message so important?

    First and foremost, it is the very foundation of your business. Everything you do should reflect this message you want to send.

    Every time someone asks what you do, you will have few seconds (max minutes) to explain it the way that people not only understand but ideally like what they hear.

    It also helps you with the marketing itself. Writing copy for your website, creating packages and services, list building…it will feel much easier once you know what message you want to convey and why. 

    It helps you create an emotional connection. Once your website copy not only describes your services but explains the why behind them, it will resonate with your customers for the right purpose.

    Your customers have a key role in communicating your message

    Wait, what?

    Well, your customers (real or potential) will be the ambassadors of your brand no matter if you want it or not. And they will make their opinions based on what they see, which can either help or hurt your brand in the process. Therefore it is always better to give them something to work with rather than letting them assume that they know you.

    Because assumptions can be deadly!

    Additionally, third-party reviews, testimonials, and recommendations are much more powerful and credible than what you actually say about your brand.

    So help them spread the right things!

    3. How to define your core message?

    What to do:
    First, you need to know who your target audience is and what problem they are dealing with. If you are not 100% sure just yet, you can poll your existing audience, create surveys or ask questions in Facebook groups. If you have previous clients you’ve worked with, you can ask them as well.

    What not to do:
    Don’t ask your family, husband or best friends unless you are sure they are your target audience. Otherwise, their opinion or preferences are not really relevant and could confuse you or send you in the wrong direction.

    After you know their pain points, get very clear on how you can help to solve them with your offer. In the best case scenario, your products or services already target these pain points and so the only missing thing is to verbalize this core message that you want to share with your audience.

    It is a few sentence pitch that you not only want to tell potential clients but that you will also write on your website or in the bio section of your social media.

    Luckily we prepared two templates to help you craft a perfect core message you can start using right now!

    1. “We/I provide (compelling adjective) (your product/service) for (who is your customer) (description of the customer referring their pain point).”

    Take our core message as an example: “We provide an authentic branding for small businesses and entrepreneurs that are not afraid to be seen!”

    2. “My/our (compelling adjective) (your unique service or product) helps (your target customer) to (how you can help them with their pain point).”

    Example created for an attorney: “My dedicated law practice helps small businesses to get started the right way, without unnecessary confusion and insecurities.”

    Final Tip: Follow your gut!

    Look for something that feels “too easy” or “too obvious. It is actually very likely that your WHY is the thing you can’t stop talking about, the something that excites you the most and THE thing why you are in your business in the first place…and all these “things” form your brand core message.

    What you say to your customers should feel real (therefore authentic) and it should tell them some story. Because people connect with stories. Stories are also what differentiates your brand from your competitor.

    What to do after you figure out your brand personality?

    What to do after you figure out your brand personality?

    Creating a brand personality doesn’t take THAT much work…but keeping your brand’s personality consistent through all media can be fairly difficult.

    Before you dive into this final step though, take a look at the previous post in this mini-series where we covered:

    1. Why knowing your brand personality gives you the ultimate advantage?
    2. How can brand archetypes help you attract the right customers?

    Today we’ll take a look at all the necessary steps you should be doing in order to send the right message and attract the audience you already know you want to work with.

    1. Define the core message.

    I feel like I have to explain one important thing here first.

    Unless you’ve been referred by someone that already knows your offer, your potential clients aren’t looking for you, your services or your products. They are looking for a solution to some problem they have.

    That means that you need to be clear on what problems your offer solves, and you need to know how to communicate that in the easiest possible way.

    Because what happens when people don’t understand what you do?
    1) They may leave your website/social media platform simply because they are unsure of what you offer.
    2) They don’t trust your expertise because they are confused.
    3) Not only they don’t buy from you, but they won’t recommend you either.

    And I think we all agree that either of these options is not good. Not good at all.

    2. Use brand archetypes to find your unique brand voice.

    I don’t know about you, but when someone says “your unique brand voice/tone of voice”, I cringe a bit. It gives me the impression that I should change something about myself to sound cooler and that the way I talk/write is not good enough.

    But hey, it is not what it means at all!

    Your unique brand voice is most likely closely connected to how you talk/express yourself in the real life. Especially if you have a personal brand, the way you behave will be imprinted into the brand messaging for sure. Which is what makes your brand unique.

    YOU MAKE IT UNIQUE.

    However, since you want to be a little bit more strategic about your messaging, you should think about the exact language you use while talking to your target audience. Why? Because you want your message to be perceived exactly in the way you meant it.

    What is a brand language?

    Brand language is the words you choose when you write your website copy, when you post on the Instagram, or when you write the compelling caption for your Facebook ad. It will tell a visitor what kind of person you are, it will bring a random person closer to the real experience of working with your business.

    Most importantly though, it will tell them if you’re the right person/business for them.

    So, what kind of language your business uses? Is it funny, informal? Is it bold, unapologetic? Or is it calm, relaxing one?

    Whatever it is, it should reflect the needs of your target audience. If you have a blog targeting new moms, you can be informal, bold, funny or even swear a bit. We all know motherhood is not a unicorn land! But if you sell high-end vacations for wealthy clients, your language will be a bit more sophisticated. Do you see when I am going with this? It all depends on your knowledge of the people you want to attract.

    After all, you can never make a second first impression!

    3. Imprint the brand personality into the visual identity.

    Okay, so you know your brand archetype (and if you still don’t, take the quiz NOW!).

    You know your target audience. You know how to talk to them, what kind of voice they are attracted to, and what message they want to hear. But what about the actual visual side of your business?

    I think we all know how important it is to differentiate your business from the competition. And the appearance is definitely a way to do that. After all, it’ll really hard to get noticed if your branding and website looks like everybody else’s.

    However, being different is not all you should care about. The branding must be created in a way that creates the desirable emotions and connection among your target customers. They also need to see something compelling, something that connects the dots between their problems/needs and your offer.

    Because what makes you really different from your competitor is not the logo, the typography or the layout of the website. What makes you different is that the customer chooses you, not the other options out there.

    Am I saying the logo itself is not important?

    Well…sort of. #truthbomb

    Take a Nike as a wonderful example. Their logo is nothing special. The colors are not special, the symbol is “just a swoosh” and there is no apparent creativity in the logo itself. And yes, their brand would most likely be where they are even if the logo looked completely different.

    Why? Because…you know…Brand Personality! 🙂

    Yes, here we go again. The importance of brand personality in real life.

    4. Make decisions based on your customer’s preferences, not yours.

    The visual identity should reflect the core message and values. The colors you choose should create the emotional feeling you desire. Which is why it is so important to look beyond your personal preferences when choosing your brand colors.

    Even if your brand archetype does not provide exact colors you should use, it will give you the feeling your visual identity should create. Which is why knowing color psychology can be a huge asset to your brand.

    4. Be consistent through all platforms.

    Making sure every single aspect of your brand is consistent and aligned with who you say you are is one of the most important things. If you sound fun and spontaneous on Instagram but super professional and uptight on your website, your customers will feel confused and most likely not aligned with what you do/offer.

    To be sure your consistency is on point, you should answer YES to all these questions:
    – Are you saying the same words and showing the same images everywhere?
    – Do you present the same logo, tagline, and colors on each social platform?
    – Does your website say the same things in the same tone of voice as your social media?
    – Do you offer the same services, have the same pricing etc. everywhere?
    – When people see the website/social media, can they immediately recognize your brand?

    And that is all for now! Hope you liked our mini-series and if you have any questions or comments, share it in the comments below!

    And take the quiz. Thats an order! 🙂
    xo, Z

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