Better Branding

How to define target audience: Step into your customer’s shoes

How to define target audience: Step into your customer’s shoes

A couple of weeks ago I read a post where the author said "Screw the ideal avatar/persona model, it does not work anyway. How should creating a "fake person" help you?” And while it was probably written by some very annoyed business owner who didn’t see the benefit of...

To Niche or Not to Niche: How to Find Your Niche with Ease

To Niche or Not to Niche: How to Find Your Niche with Ease

I know, the word “niche” is a trigger word for many entrepreneurs. But before you mentally kick me in the shin for bringing it up, let me present my case. I could start this post telling you why you HAVE to niche down. Probably mentioning that “talking to everyone...

Your Brand Magic is in the Details

Your Brand Magic is in the Details

While defining what makes your brand unique is the foundations stone of your brand, there are much smaller things you can be doing in your business that help your audience be excited to spread the message for you. No need to chase the unicorn when even the smallest...

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