Better Branding

Let me ask you one important question today.  What do you really stand for? That’s right, today I’m talking about your brand values. And before you close this post thinking “I don’t need to know this to have a successful brand…” think twice. While you can decide not...

A powerful brand has a good design + an excellent copy. But what if you can only outsource one? Is visual language more important than written one? Let’s find out!

So you’re ready for the big rebrand. But should you keep it a secret or should you include your audience in the process? Let’s find out!

Are you trying to DIY your new logo? You wouldn’t be the only one. Learn about the biggest logo design mistakes you need to avoid!

If you position yourself for success, the competition won’t matter. There will always be other businesses offering similar services. Observe them, but do not feel intimidated by them.

Brand purpose is the new black. Learn how defining a brand purpose can help your brand attract customers. Let me show you how to build an authentic, purpose-driven brand.

A couple of weeks ago I read a post where the author said "Screw the ideal avatar/persona model, it does not work anyway. How should creating a "fake person" help you?” And while it was probably written by some very annoyed business owner who didn’t see the benefit of...

I know, the word “niche” is a trigger word for many entrepreneurs. But before you mentally kick me in the shin for bringing it up, let me present my case. I could start this post telling you why you HAVE to niche down. Probably mentioning that “talking to everyone...

In my last post, I talked about why you should pause and check if your brand is still aligned with your vision and business goals. Otherwise, it might be time to prepare for the process of rebranding your business. Whether you’re attempting to introduce your business...

When you first started your business, you probably had other things on your mind besides sitting down with a pen and paper and defining what your brand means and what it stands for. If you’re like most people, branding, in general, was likely at the bottom of your...

Way too often when starting a brand new business you hear what inevitably fills you with dread from others. “You need to be unique to succeed,” they say. “There are many businesses like yours,” they caution: “why will people buy from your business instead of...

While defining what makes your brand unique is the foundations stone of your brand, there are much smaller things you can be doing in your business that help your audience be excited to spread the message for you. No need to chase the unicorn when even the smallest...