Better Branding

How to define target audience: Step into your customer’s shoes

How to define target audience: Step into your customer’s shoes

A couple of weeks ago I read a post where the author said "Screw the ideal avatar/persona model, it does not work anyway. How should creating a "fake person" help you?” And while it was probably written by some very annoyed business owner who didn’t see the benefit of...

To Niche or Not to Niche: How to Find Your Niche with Ease

To Niche or Not to Niche: How to Find Your Niche with Ease

I know, the word “niche” is a trigger word for many entrepreneurs. But before you mentally kick me in the shin for bringing it up, let me present my case. I could start this post telling you why you HAVE to niche down. Probably mentioning that “talking to everyone...

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