Understand the Sage Archetype

The Sage archetype seeks the truth in all things. They want to understand, not to control or to alter. They are methodical, objective, and often able to see patterns where others may not. They don’t show you any fantasy but instead provide knowledge and encourage you to dig deep and really think.

Motto

“The more we know, the better off we’ll all be.”

VALUES

Knowledge, objectivity, truth, wisdom, authority, decisiveness.

fears

Being seen as ignorant. Being wrong. Feeling confused.

MOTIVATION

Sage knows the power of knowledge and is determined to dig deep and discover the truth.

GOAL

To help people better understand the world. They provide practical information, analysis, and strategies.

CHALLENGE

Can be overly philosophical, too opinionated, overthinking everything and getting caught in details.

Famous Sage Brands

Click to see these brands in action!

Entrepreneurs w/ Sage Spirit

Neil Patel

Online Marketer

Neil Patel is a digital marketing hero. The Forbes said he is one of the top 10 online marketers, and Entrepreneur Magazine wrote that he created one of the 100 most brilliant companies in the world.
He is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, and HP grow their revenue, but his strategies help small businesses on daily basis too.

www.neilpatel.com

Melissa Pharr

Business and Wealth Creation Coach

Mel is a badass coach with one true desire. To teach us everything she knows about running an online business, mastering your money making process, your client strategies and so much more. She is devoted to sharing the strategies she discovered, and she wants to help you to stop struggling and start earning what you deserve.

www.melissapharr.com

“You have to learn the rules of the game first. Then you can play.”

Sage Brand Voice

Sage language encourages customers to think in new ways. They often use high-level vocabulary, reference the research, analysis, and proofs. A sage brand mostly aligns with more traditional looking fonts and conservative colors. Their message is always factual, without unnecessary emotions.

What Customers Feel

People are naturally attracted to statistics so for the customer, the Sage brand is a teacher, mentor, and guru. Customers look up to them and are admiring their wisdom. They are absorbing all the knowledge Sage brand provides and often are motivated to dig deeper themselves.

Find Out Your Brand Archetype!

Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.

TAKE THE QUIZ

Inspirational Board

Browse Other Archetypes

Innocent / Sage / Explorer / Maverick / Magician / Hero / Lover / Performer / Regular Gal / Caregiver / Ruler / Creator

Not Sure if Sage Is Your Brand Spirit?

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

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Not Sure if Maverick Is Your Brand Spirit?

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

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