Understand the Ruler Archetype

The Ruler knows that the best thing to do to avoid chaos is to take the control. Rulers tend to be high-end looking and acting dominant with a strong sense of responsibility, stability, and control. Ruler brands are often connected to wealth and success and are often politically savvy and well connected.

Motto

“Power isn’t everything, it’s the only thing.”

VALUES

Responsibility, leadership, control, security, organization.

fears

Being overthrown, losing influence or control. Experiencing chaos.

MOTIVATION

At their best, Rulers are motivated by a desire to help the rest of the world to be more successful.

GOAL

To help individuals become wealthy, powerful, and established in their fields and their communities.

CHALLENGE

The power can sometimes go to their heads and they may become domineering or controlling.

Famous Ruler Brands

Click to see these brands in action!

Entrepreneurs w/ Ruler Spirit

Sam Owens

Actor, Youtuber

Logan is 22 year old actor, director, white collar boxer but most importantly internet personality (aka youtuber) that is making crazy daily Vlogs!

He started a movement called Be A Maverick and he inspires others to be different, to break the rules and to live their lives the way they want.

Ash Ambirge

Writer

Ash is an unconventional writer who disrupts everything traditional. In 2009 she started is running a unique project called The Middle Finger Project for Babes With Balls. She excels in teaching others how to be different and not afraid to be heard (while using brilliant language and occasional swearing).

www.themiddlefingerproject.org

“If your dreams don’t scare you, they are not big enough.“

Ruler Brand Voice

Ruler brands are often using refined language with simple sentences. Their voice is very sophisticated and sounds strong, authoritative and confident. They act with a natural sense of authority that makes it easy for others to follow them.

What Customers Feel

The customers of Ruler brands love the luxurious, high-end feel of Ruler brand, it appeals to the desire we all have to be successful and important. They feel like they found the ultimate mentor that will show them the path to success.

Find Out Your Brand Archetype!

Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.

TAKE THE QUIZ

Inspirational Board

Browse Other Archetypes

Innocent / Sage / Explorer / Maverick / Magician / Hero / Lover / Performer / Regular Gal / Caregiver / Ruler / Creator

Not Sure if Ruler Is Your Brand Spirit?

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

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Not Sure if Ruler Is Your Brand Spirit?

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

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