Understand the Regular Gal Archetype 

With Regular Gal Archetype, everyone is treated equally. Regular Gals are focused on building a community and value things other than just a profit. However, it is probably the most challenging archetype to pull off because you have to have a product or service that actually appeals across demographics. However, with their friendly approach and easygoing personality, Regular Gal Archetype brands can feel actually pretty special.

Motto

“What is mine is yours.” or “All for one and one for all.”

VALUES

Common Sense, Acceptance, Community, Belonging, Integrity

fears

Standing out and being exiled or rejected as a result. Being judged.

MOTIVATION

They want to connect with others, belong and promote equality.

GOAL

To offer comfortable places where everyone belongs and feel welcomed.

CHALLENGE

 Could lack a distinctive identity and blend in too much. Also, if everyone is equal…who is in charge?

 Famous Regular Gal Brands 

Click the logos below to see these brands in action!

 Entrepreneurs w/ Regular Gal Spirit 

Logan Paul

Logan Paul

Actor, Youtuber

Logan is 22 year old actor, director, white collar boxer but most importantly internet personality (aka youtuber) that is making crazy daily Vlogs!

He started a movement called Be A Maverick and he inspires others to be different, to break the rules and to live their lives the way they want.

Ash Ambirge

Ash Ambirge

Writer

Ash is an unconventional writer who disrupts everything traditional. In 2009 she started is running a unique project called The Middle Finger Project for Babes With Balls. She excels in teaching others how to be different and not afraid to be heard (while using brilliant language and occasional swearing).

www.themiddlefingerproject.org

“Learn to do common things uncommonly well.

 Regular Gal Brand Voice 

Regular Gal brand is sending friendly, honest, and humble message. Their stories are very relatable and they are showing the normal parts of life as we know it. They act as a peer/friend, not as a leader and they tell us that we are all equal.

 What Customers Feel 

Customer’s of the Regular Gal Archetype instantly  they feel understood, relevant & build an instant connection. The Regular Gal brand is telling them that they do not have to become someone or something else to feel special and wanted. That make customers feel like a part of a family.

Find Out Your Brand Archetype!

Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.

 Inspirational Board 

 Browse Other Archetypes 

Innocent   /   Sage   /   Explorer   /   Maverick   /   Magician   /   Hero   /   Lover   /   Performer   /   Regular Gal   /   Caregiver   /   Ruler   /   Creator

 Not Sure if Regular Gal Is Your Brand Spirit? 

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

 Not Sure if Regular Gal Is Your Brand Spirit? 

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

Regular Gal Brand Archetype // Get confident about your brand personality

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