Understand the Regular Gal Archetype
With Regular Gal Archetype, everyone is treated equally. Regular Gals are focused on building a community and value things other than just a profit. However, it is probably the most challenging archetype to pull off because you have to have a product or service that actually appeals across demographics. However, with their friendly approach and easygoing personality, Regular Gal Archetype brands can feel actually pretty special.
Motto
VALUES
fears
MOTIVATION
They want to connect with others, belong and promote equality.
GOAL
To offer comfortable places where everyone belongs and feel welcomed.
CHALLENGE
Could lack a distinctive identity and blend in too much. Also, if everyone is equal…who is in charge?
Famous Regular Gal Brands
Click the logos below to see these brands in action!
Entrepreneurs w/ Regular Gal Spirit
Logan Paul
Actor, Youtuber
He started a movement called Be A Maverick and he inspires others to be different, to break the rules and to live their lives the way they want.
Ash Ambirge
Writer
www.themiddlefingerproject.org
“Learn to do common things uncommonly well.“
Regular Gal Brand Voice
Regular Gal brand is sending friendly, honest, and humble message. Their stories are very relatable and they are showing the normal parts of life as we know it. They act as a peer/friend, not as a leader and they tell us that we are all equal.
What Customers Feel
Customer’s of the Regular Gal Archetype instantly they feel understood, relevant & build an instant connection. The Regular Gal brand is telling them that they do not have to become someone or something else to feel special and wanted. That make customers feel like a part of a family.
Find Out Your Brand Archetype!
Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.
Inspirational Board
Not Sure if Regular Gal Is Your Brand Spirit?
That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.
Not Sure if Regular Gal Is Your Brand Spirit?
That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.