Dog People Are Cool Branding

ABOUT THE PROJECT
Dog People Are Cool® (DPAC) is a San Diego-based apparel company whose mission is to make the world a better place one dog, one person, one community at a time. Dog People Are Cool® is not just another e-shop. They are partnering with several charities and also donating 10% of their profits to various charity partners nationwide.

We have been working with this client on custom T-Shirt prints for quite some time already. He approached us with the opportunity to work on re-branding after our previous cooperation. He needed a unique, custom made logo that will be not too goofy yet will have a positive feeling. It was also supposed to be black and white only and look elegant and high end while being a bit hip.