Understand the Performer Archetype 

The Performer Archetype is playful, curious and attention-driven. They are using humor in almost any situations and attract innovative, outspoken people. The mock conventions with jokes and sarcasm and often expose real problems and challenges while making fun of them at the same time. The Performer brands make every situation a little more bearable.

Motto

“Live in the moment.” or “Don’t forget to have fun.”

VALUES

A sense of humor, mischief, authenticity, originality, sarcasm.

fears

Being bored or boring others. Living the life “same day every day”.

MOTIVATION

The Performer Archetype wants to enjoy life by having a great time and lightening up the world.

GOAL

To turn the challenging situations into something laughable and bearable. To show how to be spontaneous.

CHALLENGE

Sometimes jokes simply aren’t funny or suitable. Performer brand could be seen as frivolous or disrespectful.

 Famous Performer Brands 

Click the logos below to see these brands in action!

 Entrepreneurs w/ Performer Spirit 

Bushra Azhar

Bushra Azhar

Persuasion Specialist

Bushra is THE marketing guru using psychology driven strategies. She is also one of the funniest and most real people in the online world. She said “Bring your whole self to the business…your real self” and she is really living by that motto.

www.thepersuasionrevolution.com

 

Alison Faulkner

Alison Faulkner

Writer, speaker, and self-proclaimed nonsense dancer

Alison is a very special entrepreneur who decided that she’ll rather have fun than have it all together. She is devoted to teaching you how to feel simply awesome. She says “I believe in creating a life you love, leaning into your strengths, and dancing inappropriately. “

www.thealisonshow.com

“Life is way too serious to be taken seriously.

 Performer Brand Voice 

Performer Archetype uses humor, silliness, and nonsense to find new and different ways around obstacles. Performer voice is light and playful, using jokes, sarcasm and self deprecating humor. They want to show you that hard things happen to anyone but it’s never as bad as it looks like when sense of humor is present.

 What Customers Feel 

Performer brands are playful, curious and easy going. Customers are attracted by their fun-loving attitude that makes everyone say, “Hey, I want to hang out with them.” The way they make the customers feel keep them coming back for more. Who doesn’t like the lighthearted jester personality after all?

Find Out Your Brand Archetype!

Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.

 Inspirational Board 

 Browse Other Archetypes 

Innocent   /   Sage   /   Explorer   /   Maverick   /   Magician   /   Hero   /   Lover   /   Performer   /   Regular Gal   /   Caregiver   /   Ruler   /   Creator

 Not Sure if Explorer Is Your Brand Spirit? 

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

 Not Sure if Performer Is Your Brand Spirit? 

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

Performer Brand Archetype // Get confident about your brand personality

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