Understand the Maverick Archetype

Maverick brand isn’t afraid of radical ideas. They live for challenging the status quo, disrupting “normal,” and living the life that most won’t dare to. They have the capacity to be keys to social change.

Motto

“Conventions are meant to be broken.” or “Don’t be afraid to be different.”

VALUES

Leadership, risk-taking, bravery, honesty, standing for something.

fears

Conformity, dependence, servitude, Being seen as weak or powerless.

MOTIVATION

Motivated by a strong desire for revolution, partly to change the world for the better but also for the anarchy involved.

GOAL

To be the agent of change, to advocate for the disenfranchised and to help customers to vent or break with conventions.

CHALLENGE

Could “cross the line” and be seen in a negative way. Lacks convictions, eager for revenge, disregards consequences and can be impulsive.

Famous Maverick Brands

Click to see these brands in action!

Entrepreneurs w/ Maverick Spirit

Logan Paul

Actor, Youtuber

Logan is 22 year old actor, director, white collar boxer but most importantly internet personality (aka youtuber) that is making crazy daily Vlogs! He started a movement called Be A Maverick and he inspires others to be different, to break the rules and to live their lives the way they want.

Ash Ambirge

Writer

Ash is an unconventional writer who disrupts everything traditional. In 2009 she started is running a unique project called The Middle Finger Project for Babes With Balls. She excels in teaching others how to be different and not afraid to be heard (while using brilliant language and occasional swearing).

www.themiddlefingerproject.org

“You can never lose. You either win or learn from your mistakes“.

Maverick Brand Voice

The Maverick brand is not afraid to be really honest, raw and loud. They may swear, speak blatantly and show their opinion loudly. They speak fearlessly about topics that can be scary, inconvenient or controversial.

What Customers Feel

The Maverick brand appeals to people who like to experience the uncommon, thrilling or even little bit dangerous. Their customers are risk-takers who sometimes need to be encouraged to take the leap.

Find Out Your Brand Archetype!

Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.

TAKE THE QUIZ

Inspirational Board

Browse Other Archetypes

Innocent / Sage / Explorer / Maverick / Magician / Hero / Lover / Performer / Regular Gal / Caregiver / Ruler / Creator

Not Sure if Maverick Is Your Brand Spirit?

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes! We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

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Not Sure if Maverick Is Your Brand Spirit?

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes! We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

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