Understand the Magician Archetype 

Brands with the Magician Archetype bring our wildest dreams to life. They are interested in new ways, solutions not yet imagined and products not yet built. They are idea-driven, thrive on vision and intuition. They are called magicians because they seem to make innovation look almost magical. Magician Archetype can attract people like a magnet, promising transformation & vision of a better life.

Motto

“Turning ordinary products into gold.” or “Making impossible happen.”

VALUES

Transformation, Knowledge, Vision, Beliefs, Innovation.

fears

Afraid of stagnation, uncertainty. Doubting and questioning own skills.

MOTIVATION

Magicians want to make your dreams come true and to create something special/unique/new. They want to bring the future into the present.

GOAL

They are devoted to helping people to transform their world and to improve their lives for the better.

CHALLENGE

Sometimes they expect more than is possible. It’s also hard to stay committed to one vision when having so many ideas.

 Famous Magician Brands 

Click to see these brands in action!

 Entrepreneurs w/ Magician Spirit 

Jen Morilla

Jen Morilla

Impact Travel Influencer

Not every travel blogger must be the Explorer Archetype. Jen’s main purpose is not to find freedom. Instead, she says “My mission is to create incredible possibilities of transformation for humankind to live lives of impact, purpose, and badassery. ” She is also a clean water courier that dreams big and makes her dreams happen.

www.thesocialgirltraveler.com

 

“Make your vision so clear that fears become irrelevant.”

 Magician Brand Voice 

Magician tone of voice is very charismatic and compelling. They show their audience the ability to rise above the crowds. They are promoting faith and wonder promise change, and transformation through their marketing and their products/services.

 What Customers Feel 

The customers of Magician brand are in awe, mesmerized by the possibilities and promises. They are fascinated by the story, following and coming back for more. They want to see the magic happen and the Magician Archetype is more than happy to fulfill make the dreams come true.

Find Out Your Brand Archetype!

Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.

 Inspirational Board 

 Browse Other Archetypes 

Innocent   /   Sage   /   Explorer   /   Maverick   /   Magician   /   Hero   /   Lover   /   Performer   /   Regular Gal   /   Caregiver   /   Ruler   /   Creator

 Not Sure if Magician Is Your Brand Spirit? 

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

 Not Sure if Magician Is Your Brand Spirit? 

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

Magician Brand Archetype // Get confident about your brand personality

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