Understand the Lover Archetype 

Lovers Archetype wants to create experiences that build relationships and long-lasting memories. They want you to associate them with the intimate moments in your life. They also help you appreciate those you love. However, not all Lover brands are about romance, neither are they exclusively feminine. Lover Archetype tends to evoke deep emotions, and creates luxurious experiences.

Motto

“All you need is love.” or “Love is fuel for your soul.”

VALUES

Pleasure. Devotion. Passion. Appreciation, Emotions.

fears

Being left alone, feeling unwanted and even unloved.

MOTIVATION

The main motivation of the Lover Archetype is to feel special and desired. They desire intimacy deep connections.

GOAL

Lovers want to help people feel appreciated. They want you to feel connected, to enjoy intimacy and build relationships.

CHALLENGE

Strong emotions can be tricky and sometimes can create drama. The Lover also has a strong desire to please others.

 Famous Lover Brands 

Click the logos below to see these brands in action!

 Entrepreneurs w/ Lover Spirit 

Julia Sokol

Julia Sokol

Dancer and Owner of SassClass Dance Studio

Julia is a founder of one very unique SassClass NYC dance studio that is all about appreciating your inner beauty and enjoying the feminine energy. Students love the community (aka SassSisters). It’s the place where “divine divas connect to their fierce, and playful feminine energy and express it through dance.”

www.sassclassnyc.com

  

“You don’t have to be born wildly beautiful to be attractive. 

 Lover Brand Voice 

Lover brand enjoys connecting with others through shared passions and commitment. In the Lover Archetype voice you can hear that they genuinely care about you in their affectionate, adjective-rich voice that awakens senses. They are passionate, the tone of voice is warm and sometimes even sensual.  

 What Customers Feel 

Lover brands want to elevate our experiences. The customer feels wanted and encouraged to share their emotions which builds a deep connection. Lover Archetype brands are beloved for their vulnerability and the way they celebrate humans and beauty.

Find Out Your Brand Archetype!

Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.

 Inspirational Board 

 Browse Other Archetypes 

Innocent   /   Sage   /   Explorer   /   Maverick   /   Magician   /   Hero   /   Lover   /   Performer   /   Regular Gal   /   Caregiver   /   Ruler   /   Creator

 Not Sure if Lover Is Your Brand Spirit? 

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

 Not Sure if Lover Is Your Brand Spirit? 

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

Lover Brand Archetype // Get confident about your brand personality

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