Understand the Innocent Archetype 

Innocent Archetype is usually known for the neverending optimism, simplicity, and uncomplicated experience. They want to make things the right way and they make us always feel safe and happy with our decisions. The Innocent is especially attractive in this hectic, stressful world because it promises that you can relax and truly enjoy your life.

Motto

“Tomorrow is only a day away.” or “Don’t worry, be happy!”

VALUES

Optimism, trust, safety, hope, faith, simplicity, and loyalty.

fears

Being seen as too naïve/unrealistic. Not fulfilling the promises.

MOTIVATION

 The Innocent archetype is looking for a happiness. They want to achieve the best possible experience.

GOAL

To do the right things and experience a paradise by providing some sort of rescue from an imperfect world.

CHALLENGE

 The glass isn’t always half full, and the Innocent may need a reality check to keep moving in the right direction.

 Famous Innocent Brands 

Click to see these brands in action!

 Entrepreneurs w/ Innocent Spirit 

Logan Paul

Logan Paul

Actor, Youtuber

Logan is 22 year old actor, director, white collar boxer but most importantly internet personality (aka youtuber) that is making crazy daily Vlogs!

He started a movement called Be A Maverick and he inspires others to be different, to break the rules and to live their lives the way they want.

Ash Ambirge

Ash Ambirge

Writer

Ash is an unconventional writer who disrupts everything traditional. In 2009 she started is running a unique project called The Middle Finger Project for Babes With Balls. She excels in teaching others how to be different and not afraid to be heard (while using brilliant language and occasional swearing).

www.themiddlefingerproject.org

“Your speed does not matter. Forward is always forward.

 Innocent Brand Voice 

The Innocent brand is the exemplar of optimism. Their genuine tone of voice shines through the whole brand experience and creates positive, peaceful, unpretentious, and kind vibes. Their honest but generally positive view of the world with sometimes nostalgic underlining builds trust and connection.

 What Customers Feel 

The promise of the Innocent is that life does not need to be hard. The customers like the promise of the easier world and want to live the beautiful life Innocent brand is describing. They trust them, feel safe, beautiful inside. The idea can even bring a smile to their faces.

Find Out Your Brand Archetype!

Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.

 Inspirational Board 

 Browse Other Archetypes 

Innocent   /   Sage   /   Explorer   /   Maverick   /   Magician   /   Hero   /   Lover   /   Performer   /   Regular Gal   /   Caregiver   /   Ruler   /   Creator

 Not Sure if Innocent Is Your Brand Spirit? 

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

 Not Sure if Innocent Is Your Brand Spirit? 

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

Innocent Brand Archetype // Get confident about your brand personality

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