Understand the Explorer Archetype
Freedom is the top desire of the Explorer archetypes. They will not help you find your home, or at least not in the traditional meaning. They are wandering and seeking independence. They are excited about experiencing new adventures by pushing themselves outside of their comfort zones.
Motto
VALUES
fears
Being trapped or feeling empty. Not finding what they were looking for.
MOTIVATION
Explorers are looking for freedom. They wan to find out who they are through exploring the world.
GOAL
To find fulfillment through discovery and new experiences. To experience a better, more authentic life.
CHALLENGE
They may have a habit of alienating themselves because they can’t seem to settle down or fit the mainstream.
Famous Explorer Brands
Click to see these brands in action!
Entrepreneurs w/ Explorer Spirit
The Nomadic Boys
Travellers (Gay Couple)
If this does not scream Explorer Personality seeking freedom, adventure, free spirit, and courage, what does? 🙂
Erin Marie Musich
World Explorer
“The secret to happiness is freedom.
The secret to freedom is courage.”
Explorer Brand Voice
Explorer brand helps others feel free by showing them they have the power to walk their own path. Their tone of voice encourages others to step outside of their comfort zones and follow their heart. They want you to be free, whatever that means for you.
What Customers Feel
The customers of Explorer brands seek adventure, freedom and never want to be bored. They want to learn from their own mistakes and don’t mind taking the risk. They admire the courage of the Explorer brand to never settle down and walk its own path.
Find Out Your Brand Archetype!
Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.
Inspirational Board
Not Sure if Explorer Is Your Brand Spirit?
That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.
Not Sure if Explorer Is Your Brand Spirit?
That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.
