Understand the Explorer Archetype 

Freedom is the top desire of the Explorer archetypes. They will not help you find your home, or at least not in the traditional meaning. They are wandering and seeking independence. They are excited about experiencing new adventures by pushing themselves outside of their comfort zones.

Motto

“Don’t fence me in.” or “Collect the moments, not things.”

VALUES

Ambition, pioneer spirit, identity, open mind, tolerance, courage.

fears

Being trapped or feeling empty. Not finding what they were looking for.

MOTIVATION

Explorers are looking for freedom. They wan to find out who they are through exploring the world.

GOAL

To find fulfillment through discovery and new experiences. To experience a better, more authentic life.

CHALLENGE

They may have a habit of alienating themselves because they can’t seem to settle down or fit the mainstream.

 Famous Explorer Brands 

Click to see these brands in action!

 Entrepreneurs w/ Explorer Spirit 

The Nomadic Boys

The Nomadic Boys

Travellers (Gay Couple)

“We are traveling the world with one mission: seek out and showcase unique romantic, culinary and outdoor adventures to inspire other gays to travel to places beyond the pink comfort zone.”

If this does not scream Explorer Personality seeking freedom, adventure, free spirit, and courage, what does? 🙂

www.nomadicboys.com

 

Erin Marie Musich

Erin Marie Musich

World Explorer

31-year-old American who loves adventure is fascinated by the world and cultures other than her own. She encourages others to follow in her steps and travel the world and to learn how it truly looks like. She says “I travel to show others what I’ve seen and share my view of the world through my experiences.” 

www.thesocialgirltraveler.com

 

“The secret to happiness is freedom.
The secret to freedom is courage.”

 Explorer Brand Voice 

Explorer brand helps others feel free by showing them they have the power to walk their own path. Their tone of voice encourages others to step outside of their comfort zones and follow their heart. They want you to be free, whatever that means for you.

 What Customers Feel 

The customers of Explorer brands seek adventure, freedom and never want to be bored. They want to learn from their own mistakes and don’t mind taking the risk. They admire the courage of the Explorer brand to never settle down and walk its own path.

Find Out Your Brand Archetype!

Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.

 Inspirational Board 

 Browse Other Archetypes 

Innocent   /   Sage   /   Explorer   /   Maverick   /   Magician   /   Hero   /   Lover   /   Performer   /   Regular Gal   /   Caregiver   /   Ruler   /   Creator

 Not Sure if Explorer Is Your Brand Spirit? 

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

 Not Sure if Explorer Is Your Brand Spirit? 

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

Explorer Brand Archetype // Get confident about your brand personality

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