Understand the Creator Archetype

The Creator personality loves anything unique or unusual. Creators are artistically driven, they thrive on originality, and expressing themselves through all five senses. They also promote self-expression and often teach others how to do the same thing they are doing, how to repeat their process. Creators are not necessarily artists though. The Creator Archetype is present anywhere from the classic artist (painters, musicians, designers) to the copywriters or even your car specialist (Honda).

Motto

“Creativity takes courage.” or “Don’t copy, create.”

VALUES

Imagination, originality, self-expression, and creative thinking.

fears

Being unoriginal, not having inspiration. Also fears criticism.

MOTIVATION

They want to create something new, beautiful but functional that will have meaning and enduring value.

GOAL

To help customers express or create, and foster their imagination. To use creative thinking to solve problems.

CHALLENGE

Creators can be extremely perfectionist. Their own frustration and insecurities may bring them down.

Famous Creator Brands

Click on the logos below to see these Creator brands in action!

Entrepreneurs w/ Creator Spirit

Jessica Stransberry

Actor, Youtuber

Logan is 22 year old actor, director, white collar boxer but most importantly internet personality (aka youtuber) that is making crazy daily Vlogs! He started a movement called Be A Maverick and he inspires others to be different, to break the rules and to live their lives the way they want.

Ash Ambirge

Writer

Ash is an unconventional writer who disrupts everything traditional. In 2009 she started is running a unique project called The Middle Finger Project for Babes With Balls. She excels in teaching others how to be different and not afraid to be heard (while using brilliant language and occasional swearing). www.themiddlefingerproject.org

“Creativity is a superpower sleeping inside of every one of us.”

Creator Brand Voice

Creator brands know that showing the creative process will bring their customers closer. Their voice is excited, descriptive and visual. Brands with the Creator Archetype also use metaphors, symbols, or storytelling to express their values and beliefs.

What Customers Feel

Creator Archetype’s customers are amazed by the ability to develop products that are equally beautiful and functional. They also feel inspired to try by themselves. They feel that their ideas are as good as others and are less afraid to express them.

Find Out Your Brand Archetype!

Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.

TAKE THE QUIZ

Inspirational Board

Browse Other Archetypes

Innocent / Sage / Explorer / Maverick / Magician / Hero / Lover / Performer / Regular Gal / Caregiver / Ruler / Creator

Not Sure if Creator Is Your Brand Spirit?

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes! We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

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Not Sure if Creator Is Your Brand Spirit?

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes! We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

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