Understand the Caregiver Archetype

The Caregivers are compassionate, generous, and often have maternal or paternal instincts. They just want to be there for you, to help you grow, learn and succeed. They are not fans of competitions and they support their customers or employees unconditionally.

Motto

“Treat others the way you want to be treated.” or “Care about others.”

VALUES

Compassion, generosity, responsibility, fairness, communication.

fears

Being taken advantage of, taken for granted, or exploited.

MOTIVATION

Caregivers are very ‘for-the-people’ and believe it’s their responsibility to help those who need it.

GOAL

They are your ultimate cheerleaders. Theyll show you how to take care of yourself, but also selflessly protect you from any danger.

CHALLENGE

They often want to be needed which may create fixations and/or unwanted dependencies.

Famous Caregiver Brands

Click to see these brands in action!

Entrepreneurs w/ Caregiver Spirit

Logan Paul

Actor, Youtuber

Logan is 22 year old actor, director, white collar boxer but most importantly internet personality (aka youtuber) that is making crazy daily Vlogs!

He started a movement called Be A Maverick and he inspires others to be different, to break the rules and to live their lives the way they want.

Ash Ambirge

Writer

Ash is an unconventional writer who disrupts everything traditional. In 2009 she started is running a unique project called The Middle Finger Project for Babes With Balls. She excels in teaching others how to be different and not afraid to be heard (while using brilliant language and occasional swearing).

www.themiddlefingerproject.org

“In the world where you can be anything….be kind.“

Caregiver Brand Voice

The tone of a Caregiver brand is warm, gentle and welcoming. They are the opposite of confrontational. They will let you know that you are not alone in this and that everything is going to be ok.

What Customers Feel

The customers of Caregiver brands feel well-loved, nurtured and protected from any harm, they feel safe. They know the brand is taking care of them and that their well-being is what the brand cares about.

Find Out Your Brand Archetype!

Take our quiz to discover your brand archetype. Find out your unique strengths & psychological triggers to attract your target audience.

TAKE THE QUIZ

Inspirational Board

Browse Other Archetypes

Innocent / Sage / Explorer / Maverick / Magician / Hero / Lover / Performer / Regular Gal / Caregiver / Ruler / Creator

Not Sure if Caregiver Is Your Brand Spirit?

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

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Not Sure if Caregiver Is Your Brand Spirit?

That’s ok, don’t forget that your brand is probably a mix of two or three different archetypes!
We’re going to be exploring all of them over the next few weeks. Sign up and we’ll keep you updated. Not just on Archetypes but other creative ways to show your brilliance and build your authentic brand.

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