Want to get to know your brand on a personal level?
What if I told you there is one secret ingredient that can help you build the perfect brand that attracts your ideal customers?
Let me introduce you to my Brand Personality Quiz ~ a free prompt that will help you define the way your brand looks like, behaves, talks & is perceived by your audience.
DID YOU KNOW, THAT…
The same way people are complicated beings, most brands are a mix of few different archetypes that makes them unique and memorable.
Every profound brand reflects some of 12 brand personalities (also called archetypes).
Brand Archetypes tend to reflect your own values and personality traits as well as the aspirations and hopes of your target audience. They humanize your brand and allow you to create deeper connections. In the long run, they will show you how to build trust, make connections, and even influence.
So now, we know what it is. But why should you care?
It’s quite easy really.
Whether you realize it or not, human beings are constantly making assumptions about things. Meaning your audience is making assumptions about your brand and business.
That means you’re already presenting your brand’s personality traits in some way.
The way you talk, the way you write.
The colors you picked or the logo you designed.
But wouldn’t it be a tiny bit better to know what kind of message all these things actually send? OR even better, wouldn’t it be better to select that message before you send it?
Don’t rush your assumptions though.
Determining the right archetype (or combination of archetypes) for your brand takes a tactical approach. In fact, there are two really important steps.
1. Ask the right questions.
2. Think about your answers.