BRAND PERSONALITY TOOL
Learn More About Brand Archetypes
The Sage seeks the truth in all things. They want to understand, not to control or to alter. Sages are methodical, objective, and often able to see patterns where others may not. They don’t show you any fantasy but encourage you to think.
Famous Brands: Google, Harward, BBC, Forbes, National Geographic…
Freedom is the top desire of the Explorer archetype. They will not help you find your home, or at least not in the traditional meaning. Explorers are seeking new adventures by pushing themselves outside of their comfort zones.
Famous Brands: Starbucks, Amazon, Jack Daniels, Jeep, Landrover, Corona…
Magicians bring our wildest dreams to life. They are interested in new ways, solutions not yet imagined and products not yet built. Magicians are idea-driven, thrive on vision and intuition. They seem to make innovation look almost magical.
Famous Brands: Disney, Tesla, Polaroid, Dyson, AT&T, Maybelline…
The REGULAR GAL
The Creator personality loves anything unique or unusual. Creators are artistically driven, they thrive on originality, and promote self-expression. They teach others how to do the same thing they are doing, how to repeat their process.
Famous Brands: Adobe, Pinterest, Marc Jacobs, Apple, Lego, Crayola…