8 min readCase Study – Boudoir LA Photography Branding

Jun 18, 2018 | 0 comments

About The Project

Marisa is a boudoir photographer based in Los Angeles who needed rebranding of her bespoken business. She was looking for a sophisticated looking brand that would be feminine but bold at the same time. She already had a logo and website design that she partly liked but wanted to upgrade it to higher, more luxurious level.

Task: Complete rebranding including logo redesign and website redesign

Logo name and tagline: The name used in the logo should say “Marisa Leigh” with two different taglines, “Boudoir Los Angeles” and “Intimately Yours”.

The target audience: 25+, women. Her customers are the actresses, models, dancers all over the USA.

The desired logo feel: Luxurious, feminine, elegant, chic, feminine, intimate yet bold.

Colors: Gold gradients combined with dark red color.

The Old Logo

Because the old logo was used for quite some time and she also used it as a wall painting in her studio (which was not possible to be changed at the moment) we had to be careful with the re-design. We had to keep the style and layout so the transformation was not too obvious.

The Creative Process

One of the first steps that were done was this color mood/vision board that should have represented all mentioned requirements and give us better visual ideas. As you can see we used photos directly from Marisa’s portfolio and we determined the ideal color palette.

The second step was brainstorming and sketching first ideas on paper. As you can see we tried to stay as close to the original M design as possible.

We introduced several variations however after some discussions, we determined the M letter should be much more similar to what she had before. That is why we based the final design much more on the original logo. We cleaned it, changed colors, fonts and generally upgraded it to achieve the luxurious professional feeling.

Another step was the creation of custom patterns (in this case lace illustration) and icons.

Final Branding

Logo Design
As you can see, in the end, we kept mostly the original M design look but changed its feel significantly. We created better dynamics in the lines by using different thickness. We also changed several small details that nobody will really notice but that added the luxurious look and feel. 

You can see the final brand in our portfolio click here.

Website Design
Take a look at BEFORE/AFTER visuals of the homepage. You can see that we significantly changed not only the design itself but layout of the whole website as well. The main purpose was to give the user more information and provide all the necessary information before they even click on any other page.


The creative mind behind MedleyThink design studio! A brand designer who loves helping others fall in love with their own brand.


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