Welcome to a library of brand building tips, business insights & client stories 😉

Let me ask you one important question today.  What do you really stand for?...

A powerful brand has a good design + an excellent copy. But what if you can only outsource one? Is visual language more important than written one? Let’s find out!

So you’re ready for the big rebrand. But should you keep it a secret or should you include your audience in the process? Let’s find out!

Are you trying to DIY your new logo? You wouldn’t be the only one. Learn about the biggest logo design mistakes you need to avoid!

If you position yourself for success, the competition won’t matter. There will always be other businesses offering similar services. Observe them, but do not feel intimidated by them.

Brand purpose is the new black. Learn how defining a brand purpose can help your brand attract customers. Let me show you how to build an authentic, purpose-driven brand.

A couple of weeks ago I read a post where the author said "Screw the ideal...

I know, the word “niche” is a trigger word for many entrepreneurs. But before...

In my last post, I talked about why you should pause and check if your brand...

When you first started your business, you probably had other things on your...

Way too often when starting a brand new business you hear what inevitably...

While defining what makes your brand unique is the foundations stone of your...