Stop chasing the unicorn. What it really means to build a unique brand?

Stop chasing the unicorn. What it really means to build a unique brand?

Way too often when starting a brand new business you hear what inevitably fills you with dread from others. “You need to be unique to succeed,” they say. “There are many businesses like yours,” they caution: “why will people buy from your business instead of others?”

And while they (maybe) want you to succeed in your new venture and have your best interest at heart, (though you know there are those who wish you’d just stay in your safe 9-5) their questions are a bit misleading and short-sighted.

These well-meaning others suggest your business needs to be something really special to succeed.

They’d say your services or products need to be the only one of their kind.

They would have you believe that your brand needs to look super original to be remembered.

And if that isn’t way too much pressure I don’t know what is. {sigh}

Why having an unique brand & standing out from the crowd doesn’t mean being one of a kind?

I live in New York City, and I see more than 10 cafes within a few blocks of one another. We New Yorkers do love (need) our coffee.

However, these cafes are not competing by being overly different at first sight.

Let’s be honest, coffee shops usually have similar products and prices. Seriously, how differently can they really prepare drinks that include coffee beans, sugar and milk? If you’re like most people, you aren’t selecting your coffee based on their brand visuals. I mean, do you choose where to get your morning coffee by researching local cafes based on their Instagram feed? Didn’t think so.

And hey, I see you arguing “But Zuzana, I would definitely go to Starbucks over Dunkin’ to get my cafe mocha or skim cappuccino.

And to that I say “Me too!”

But not because I like their logo better. Also not because their coffee is that much better.

Starbucks didn’t become a world-wide success for their drinks – though the drinks are delicious – and it definitely wasn’t for their logo.

I’d go to Starbucks for their service; wi-fi, a comfy place to work from (pre-Covid) and also because they are that friendly brand that makes the effort to personalize my drink by using my name.

Even though it may be spelled wrong every single time. Every. Single. Time.

Starbucks is also known for creating a positive experience for their employees and their customers. And that’s something you will come back for.

Of course being different always helps to stand out more, especially if your competitor list is long and pretty. But being different doesn’t mean having an one of a kind business idea or trying to compete on price. Speaking of which, there will always be those who will charge less (and more) than you do, and it’s a losing battle to compete on price alone. And underselling or discounting your offer will discourage you, so please don’t do it.

Your brand doesn’t have to BE that different, it just needs to FEEL different.

What if I told you the answer doesn’t have to be that hard?

Let’s shift the point of view a little bit to help you find your own uniqueness. Instead of sitting down now and trying to discover the one thing that makes your brand the unicorn among horses, try this short exercise.


👉 1. Start with asking yourself these simple questions:

– What are your strengths?
– Would you hire yourself/buy your product and why?
– What problems do you solve for your customers?
– Why is solving their problem important to you?

Don’t be too uptight with your answers, write everything you can think of.

Have some testimonials from previous clients?
Look at what they mentioned, appreciated & praised about your services or products. When you see feedback that more than one person said; believe them. Then embrace what they said because if they loved it – others will, too.

Take this customer review of IKEA as an example:
This is like the Disneyland of home decorating. I could spend hours in an IKEA searching for just the right thing and then realize there’s something that I missed the next time I go. It’s so inspiring and each visit to an IKEA is an adventure. Plus, the food there is downright elevated cafeteria food and there’s a comfort about that. It reminds me of home so it’s an all encompassing experience.”

From this feedback, you get a sense of what this IKEA customer likes about the brand. When this person comes to IKEA, it’s for inspiration, comfort and because there is trust for the brand. There are other furniture stores in the world, but IKEA customers are loyal to the brand because of the consistency and trust IKEA has built.

👉 2. No need to reinvent the wheel – define your USP & UVP instead.

I’m sure you know your business’s ins and outs, yet you probably never sat down and put your thoughts on paper in some unified way. Which is why questions about your brand and business can be stressful for many business owners like yourself.

So I’m here to help you with defining your USP (unique selling proposition) & UVP (unique value proposition) based on the questions above so you have the answer about what you do and what makes you unique every single time someone asks.

👉 3. The brand magic is in the details.

Once you know what you do and what value you bring, focus on what you want people to say about your brand. No need to chase the unicorn when even the smallest details can make you stand out from the crowd.

Here are some ideas about what makes people brag about your unique brand.
Click here to read about examples and ideas for each of them.

Final thoughts

The thing is that “unique” is in the eye of the beholder. People buy from those brands who they feel will solve their problem. The brands who can communicate this to their customers in the most effective way are the most successful. This is whether they are offering a product or service that has never been done before (unlikely) or they’re offering something that thousands of other brands do.

I hope that this gives you courage, knowing that your task is to effectively communicate what you help your customers with, rather than doing something incredibly unique and unicorn-like.


For more tips on building a personality-driven brand that you’re dying to share with others, follow me on Instagram.

And let me know, what do you think makes YOUR brand unique?

Your Brand Magic is in the Details

Your Brand Magic is in the Details

While defining what makes your brand unique is the foundations stone of your brand, there are much smaller things you can be doing in your business that help your audience be excited to spread the message for you. No need to chase the unicorn when even the smallest details can make you stand out from the crowd.

Here are some ideas about what makes people brag about your unique brand:

1. You can be different in your process/approach.

A business friend of mine added brand playlists to her branding process so that her customers literally know what their brand sounds like to others.

I included video trailers for my branding projects so my clients could experience their brand as a video + sound.

In the case of my web projects, I don’t expect my clients to come ready with the content and instead I help them write it with content prompts & advice.

2. Provide additional value over your competitor

You can offer different services that create a different solution. Or a different combination of services for different needs. Think about not competing by price but rather by making the offer work better for the customer. If the offer sounds like something they need, they will less likely say no to the price.

For example, Jonas Paul Eyewear has a great solution for their blue light glasses. They know that it’s hard to shop for glasses – especially for kids and teens. The solution is to provide a low-cost, no commitment try-on package where parents can see how the glasses look and can return those that the kids don’t like.

3. Support your customers above their purchase experience 

You could include a video walk-through or a detailed description of how to use your product or service. Once your customers are “on their own” with what you’ve provided for them, they will have questions that they might not have thought of before.

Another great way to engage your customers after their purchase is to create an online community where they can stay in touch and ask for assistance when needed.

Like the Facebook community that Instant Pot created to support their customers with user-generated recipes and tips.

4. Add a little extra touch to the packaging of your products.

So many people are shopping online these days and they don’t have a way to really experience a product or service before purchase. When you provide pretty packaging it helps to create a mood and experience for your brand, which absolutely creates loyalty.

Like the brand VineBox, their wines come in tall sleek tubes and come with a wine glass. They provide a unique approach to how their customers are used to purchasing wine. Customers can sample wine by the glass rather than having to purchase a bottle of wine they’ve never tasted.

Grove Collective, a company that provides nontoxic, effective, sustainable, and cruelty-free household and beauty products. Every time they ship a box to their customers’ homes, there’s an empowering handwritten message on the box. That feels good.

5. Send gifts to your customers/clients once in a while.

For example, I give clients a welcome gift (Starbucks gift card – with the hopes that their name will be spelled correctly). You could provide credit/reward for referrals and even give part of your income to a charity you believe in.

Showing your past customers or clients that you value their support even weeks/months after their interaction with you re-establishes trust and reminds them why they liked working with you/shopping from you in the first place.

The thing is that “unique” is in the eye of the beholder. People buy from those brands who they feel will solve their problem. The brands who can communicate this to their customers in the most effective way are the most successful. This is whether they are offering a product or service that has never been done before (unlikely) or they’re offering something that thousands of other brands do.

Bonus Tip: Give Back

We all want to feel that we are doing something good in the world and making our dollars create the best impact.

Take Ben & Jerry’s flavor Empowermint, a flavor released in North Carolina in 2016. With every purchase of this flavor ice cream, a donation is made to benefit the North Carolina NAACP, an organization dedicated to ensuring the political, educational, social and economic equality of rights of all persons and to eliminate racial hatred and discrimination.

Wrapping Up

The thing is that “unique” is in the eye of the beholder. People buy from those brands who they feel will solve their problem. The brands who can communicate this to their customers in the most effective way are the most successful. This is whether they are offering a product or service that has never been done before (unlikely) or they’re offering something that thousands of other brands do.

I hope that this gives you courage, knowing that your task is to effectively communicate what you help your customers with, rather than doing something incredibly unique and unicorn-like.

For more tips on building a personality-driven brand that you’re dying to share with others, follow me on Instagram

And let me know, what do you think makes YOUR brand unique?

How to Define Your Brand USP & UVP

How to Define Your Brand USP & UVP

I’m sure you know your business’s ins and outs, yet you probably never sat down and put your thoughts on paper in some unified way. Which is why questions about your brand and business can be stressful for many business owners like yourself.

So I’m here to help you with defining your USP (unique selling proposition) & UVP (unique value proposition) so you can clearly articulate what you do and what makes you unique every single time someone asks.

Unique Selling Proposition (USP)

In general, USP is a statement directly answering the dreaded question “What do you do?” It’s usually one main sentence directly describing the value your business brings to the table. You can add an extra description or few bullet points if needed.

How to define it:
Follow the below formula describing what you do, for whom, how it solves their problems/why you think it’s the thing they need. 

We help [your customer] do [what’s the #1 thing they want to achieve] by [describe specific results you offer based on your strengths].

How to use it:
USP is what you usually see first when you enter a website. It’s something about what you provide for your customers, not only about you. Honestly, people don’t care how unique you are, they just care how you can help them. Human nature 101. 


Example from my client’s website:

Unique Value Proposition (UVP)

A good UVP is an extended USP that talks directly to the customer, addressing their problems, listening to their needs, introducing them to your solutions and makes them instantly see that they absolutely need to check out your offer.

How to define it:
The thing that you do – and who you are – that’s different from anyone else in your industry is what makes you unique, and it’s at the essence of what makes you valuable to your customer. For me, my UVP is that I work alongside my clients as partners and I help them to make the best decisions possible about their brand by offering them options, explanations and choices rather than telling them they need to make a decision about countless brand details they may not know about.

How to use it:
On the website, the value proposition is usually shown in short paragraphs quickly explaining the benefits of the offer/service. Note that you have multiple offers that are targeting different audiences/solving different problems, you may need multiple UVPs.

Example from my client’s website:

Final thoughts

Sitting down and writing what makes your business unique compared to your competitors will help you write texts for your website, advertisement, social media & more.

It will help you form your pitch and articulate the most interesting thing about your brand in few sentences.

For more tips on building a personality-driven brand that you’re dying to share with others, follow me on Instagram.

And let me know, what do you think makes YOUR brand unique?

Why? — The most important question to ask when building your brand.

Why? — The most important question to ask when building your brand.

As a brand designer and strategist, I always send in-depth questionnaires to my clients.
Yes, plural. I have many of them, each targeted to a different topic. But the most important one? The Brand Strategy Questionnaire. 

That is my most valuable possession, and something that not only helps my client ask the right questions about their businesses, but it also helps them answer personal questions they wouldn’t normally ask. Not only it makes them think about their business from a different perspective, it also makes them analyze their own motives.

Simply said, your future (or current) brand is based on YOU and YOUR beliefs.
No, not talking about religion here. I am talking about the core needs that you have and that will most likely be reflected into your brand as well. Because what drives you as a person will drive your business too.

We are talking about knowing your WHY.

So, let me ask you THE QUESTION. 

Why do you want to have a business? 

Have you ever even thought about that one? I didn’t think so.

The most common and most likely totally wrong answers?
To be successful. To have more money. To live the life you always wanted.

But…why are these the “wrong” answers?
What’s wrong with wanting more money or to fulfill your dreams?

Nothing. There is nothing wrong with that. But it also isn’t the real reason WHY.

You can work at Costco to have enough money and probably lot less work or responsibility. You can work your 9-5 corporate job and not only fulfill your financial needs but also travel the world during vacation.

So why do you want to have your own business?

The reasons we do what we do…

We are talking psychology here.

Every person has different needs that drive their actions. In fact, we can categorize them into 6 CORE HUMAN NEEDS. They were originally introduced by Abraham Maslow and lately reintroduced by Anthony Robbins, who has cultivated a life long fascination with human behavior, development and motivation.

It’s quite simple actually.

Each and every person has some core need, whether they realize that or not.

For example, some entrepreneurs work 24/7 while sacrificing their relationships and focusing on winning at all costs. Their core needs would be GROWTH & most likely SIGNIFICANCE.

On the other hand, we all know those that would give away the last piece of bread to help others in need. Those people are most likely driven by LOVE & CONNECTION.

But careful, they are not desires or goals.

They are the reason why people do what they do. We do have all 6 of them, each driving different aspects of our lives. But identifying the core need that drives your business will help you answer the original question – Why do you want to have a business in the first place?

The bad news is, it is not so easy to discover them within you. The good news is, there are “only” 6 main reasons why people do…well, anything. Which also means once you discover them, you can see more clear path how to fulfill these needs.

So let’s take a look, shall we?

1) CERTAINTY – The need for security, routine, stability, comfort & control.
This need is a primal one. We want to put the roof above our head and keep ourselves and out loved ones safe. It’s part of our DNA. With the world constantly changing we all fight to keep the pace and deal with the changes. How good are you at that? Do you handle changes well or do you struggle? Do you need to be in control and is that something that is the primary purpose of you having your business?

2) VARIETY – The need of uncertainty, change, innovation, adventure, & excitement.
Variety is a spice of life. We want certain amount of uncertainty in our life. I mean…most people love surprises…unless they are bad surprises which is why we call them problems. But not all problems are bad. Overcoming problems makes us better and more resilient. Who doesn’t love the proud feeling after they fight some issue and win?

3) SIGNIFICANCE – The need of importance, respect, value, worth, & identity.
Everyone wants to feel special and important. Even those who say otherwise. The need of significance, respect, and worth can turn us into money making machines.

4) LOVE & CONNECTION – The need of acceptance, community, nurturing & sharing.
Love is a very strong emotion that can make us feel alive as easily as it can break us down to pieces. Which is why some people tend to avoid love in order not to get hurt. So instead, they aim for connection.

These first 4 needs are more about our personalities, while the last two are more spiritual but also more rare. On the other hand, they bring more long term fulfillment.

5) GROWTH – The need of expansion, education, progression & achievement.
If something’s not growing, it’s dying. It can be applied to your life, job, relationship, or business. The progress is what makes us happy. But once we conquer our growth goals we don’t feel happy which makes this need both full-filling and never ending.

6) CONTRIBUTION – The need of empowerment, inspiration, making a difference, changing lives & giving back.
Contributions gives us the true purpose. Because as cheesy as it sounds, living is giving, For people with this need sharing and giving is everything.

SO…Why is this even important?

The truth is that people will give up their dreams, values, and goals…to meet their needs. They will always want to fulfill their needs. But each of us will meet these needs in a different way which is why there can be so many different businesses and products.

Take certainty as an example.

We all need it. But it does not look the same way for everyone. Some people feel safe because of their religious beliefs. Some people trust in themselves and they are sure they can overcome whatever they approach. For some people, finances are really the only way how to fulfill their certainty needs. It can also be fulfilled in a positive but also negative way. For someone, an unhealthy relationship, drugs, etc. may also fulfill the need for certainty.

Can you see all the different outcomes one need can have? Interested in reading more? Click here!

How can I use this knowledge in branding?

This one is easy! If you learn what your core needs are, you will find out what drives you to have a business in the first place. 

Ask questions like:
Question 1: What do you really need in your life? What makes you feeling alive?
Question 2: What success means to you?
Question 3: What do you really like to do?

Not only that but if you learn what your audience need, you know exactly what they’re looking for and how can you fulfill these needs by your offer.

How can knowing your audience’s need help you:

  • Is CERTAINTY their core need? Make them feel safe. They need to trust you first.
  • Is VARIETY important to them? Surprise them. They love excitement, new things and challenges.
  • Is SIGNIFICANCE what they’re after? Make them feel special and seen. Show them you care.
  • Is LOVE what they seek? Show them you really care. Be generous, compassionate, honest.
  • Is GROWTH what fulfills them? Look for ways to keep them inspired or show them how to improve themselves.
  • Is CONTRIBUTION what makes them happy? They need you to share and give without expecting anything in return.

Final thoughts

The fact is that you can literally explain anyone’s behavior, routines, successes/failures, dreams, or even relationships by referring back to those 6 human needs. You should be able to determine 1-2 main needs that drive your behavior whether they know it or not. And I think we can all agree that it’s good to know in this case, right?

My main needs are significance and variety. What are yours?

    Why I chose Dubsado as my business management system? Read how it can help with your productivity.

    Why I chose Dubsado as my business management system? Read how it can help with your productivity.

    Okay, let me tell you one thing right now.

    I am a super messy person, especially when it comes to any systems. I hate systems. My creativity hates systems. But my business was barely alive without them.

    About a year ago I was really struggling with my productivity, but really I didn’t want to believe that having the right systems in place is all it takes to go from a struggling business to highly profitable one.

    I mean, it can’t be that simple, right?

    I was relying on my creativity to save the day, but one thing started to be really clear. I felt like I was doing the admin work half of the day. And I didn’t like that either.

    I was sending contracts as a pdf, I was writing all emails from scratch (will talk about email templates later), all leads from my contact and inquiry web form were sent to my email address only and it was really hard to keep track with every single email…anyone? I could continue but you have the picture.

    Automatization was the magic word that worked for me.
    That was the system I was willing to try.

    AUTOMATIZATION

    That was the magic word that worked for me. That was the system I was willing to try.

    I wanted to automatize tasks like contract signing, invoicing, partial payments, emailing – and so I started with the research. I was looking for something suitable for the creative business owner, something that will help me with all the different business tasks. 

    My main requirements were:

    • Great customer service
      (Yes, this is the first one. Don’t get me started on all the struggles that bad or non-existent support can cause.)

    • Lead management
      (Lead forms, Custom lead tracking, Automated follow-ups)

    • Workflow automatization

    • Google Calendar integration

    • Hourly tracking

    • Payment Scheduling & Recurring invoices

    • Client Portal
      (So they can access all their files and invoices, so I don’t have to re-send it all the time)

    • A place to save and easy load all the contracts, forms, and email templates

    • My branding on all documents

    I compared 5 different tools – 17 Hats, Accelo, Tave, Honeybook and Dubsado. I signed up for their trials so I could test them.

    I am not going to make you guess, I chose Dubsado.

    But before I share why, let me tell you about the other options.

    17 hats

    Pros:

    17hats is a good client management system. It was recommended to me before so I wanted to really try it. It has great workflows, and it reminds you if you didn’t complete some step.

    Cons:
    First of all, 17 hats has few features than other systems. It appears that it does not have any accounting features which makes it more difficult to stay in the finance loop and you have to do the accounting elsewhere. More importantly though, it seems that you can’t let clients have multiple payment options. You can connect Stripe, or PayPal, but not both. Not cool!

    Here you can see a detailed Dubsado vs. 17Hats comparison made by Dubsado team.

    HONEYBOOK

    Pros: Okay, Honeybook is pretty good. It’s intuitive and easy to use. It even has a great iOs app so you can be fully productive when on mobile

    Cons: There is honestly not many things I would mention here, except the pricing. And because this was my very first system, their pricing was beyond what I wanted to pay for it. (400/year, 40/month)

    Here you can see a detailed Dubsado vs. Honeybook comparison made by Dubsado team.

    accelo

    Pros: It looked like a great tool especially for teams. You can also pick a pricing package according to what features you need, which is pretty handy.

    Cons: Accelo is literally packed with features. Which means it gets confusing as well. It felt like I would spend more time there than saving it. It can be just me, but I lost the interest pretty quickly because of that.

    tave

    Pros: Okay, Tave interface is gorgeous. It is created for creatives as well, originally for photographers but it is possible to be used by anyone now. I also liked how you can track your own records by generating fun charts and monitoring your business’s performance. I am not going to lie, thanks to the reasonable pricing it was a runner up.

    Cons:
    If you’re using CMS (like WordPress, Squarespace, Wix etc), make sure the theme you’re t seems Tave don’t have the hourly tracking feature as well as the appointment booking options.

    Here you can see a detailed Dubsado vs. Tave comparison made by Dubsado team.

    DUBSADO (totally biased but honest)

    Pros: It is clean and easily understandable. I was frustrated anyways (as always when I am learning something new after all) but their free 1:1 introduction call and great supports helped me quickly. It has every feature I need and they are even adding more.

    They just added perks like live proposals that you can integrate into your site and the customer/client can book you AND sign the contract without leaving the site. Stuff like that. 🙂

    Cons: The only problem I was able to find so far is when I needed a custom tax field on the invoice for my international clients. However I was able to go around that, even though I contacted the support and let them know it should be added in the future.

    Now, let’s finally take a look at all the reasons why I ended up choosing Dubsado as my business management tool of choice.

    the ultimate business management suite

    To give you the idea of how my process looked like before:

    • G Suite – Client correspondence & pdf contracts
    • Paypal – Invoices
    • Gravity Forms (WP plugin) – Contact & Lead forms
    • Quickbooks – Bookkeeping
    • Toggl – time tracking

    And even though neither of these tools were bad, I knew I could do better.

    That I could connect it all somehow. And here are the reason why I chose Dubsado for this task.

    #Reason1 – Client Management System for Creative Entrepreneurs.

    Dubsado was built directly for creative entrepreneurs that are feeling overwhelmed by all the admin work and who would rather focus on their creativity instead.

    The founders Becca & Jake ALWAYS have their users in mind. Which is why they’re polling their audience, asking for the feedback and improving based on their audience incentive.  

    #Reason2 – The Lead Capturing.

    Lead capture is one of the most important things for service based businesses. It’s the way the customer contacts you, and you should make sure you ALWAYS receive that message. No matter what.

    The problem with standard contact form plugins for WordPress or forms on Squarespace or other CMS platforms is following. The lead is sent to your email address. And sometimes stored on the website. Now, how many emails do you receive per a day? Is it possible you can overlook some of them? YES, absolutely. It happens to me all the time, especially with all the promo email I receive.

    Which is why having a reliable lead capture system is so important. 

    With Dubsado, the lead is sent directly to the platform. It can even create a client’s profile based on the information received, and it will also send you an email notification. And even if you miss that email, once you open Dubsado (which I do every day), it will show you a new lead directly in the dashboard, the first page you open after signing in.

    #Reason3 – The Amazing Automated Workflows.

    I think I am becoming a little bit obsesses with these automated workflows. I mean who doesn’t want to have their emails sent without even knowing about them? Imagine having a system that sends the first response emails, questionnaires or contracts on its own before you actually have to take any action.

    And the best part? The exact steps are completely up you. You can really play with it until you perfect it.

    Here’s an example of Cold Lead Workflow. 

    Medley Tip: You can also sync your emails! It’s called a Conversation mode and it allows you to send an email out through the platform and when your client replies, it goes to your email AND it gets logged in Dubsado. No more searching through your inbox looking for some email!

    #Reason4 – My Custom Template Library.

    Weirdly, the section with Templates and Canned emails is the one part I love the most. It’s the place where you can store form & contract templates, and more importantly email templates!

    And the really awesome part is that you can also customize every single file and add your branding to it! No more pdfs, online customizable files are the new black!

    #Reason5 – They Know How Important Your Brand Image Is.

    Dubsado gives you the option to put your branding on everything. Quite literally. That means no more confused clients with questions where their invoice or form are coming from. No more logos of another companies in your emails or on your forms.

    Dubsado wants you to really connect with your customers. They leave no trace of their branding so all your clients see is your brand. 

    #Reason6 – The Client Portals.

    Speaking of the client portals…the clients LOVE them. They are super clean and easy to work with. They are safe, hidden behind the custom password you set up, and you can create a custom branding for them as well so they really feel like part of your brand. 

    #Reason6 – The Invoices and Online Payments.

    Okay, so I love Dubsado’s invoices that allow you to set up a partial payment plan. That means I can give only one invoice to the client, but the payment can be divided into 3 sections  the deposit, second payment and the final payment.

    Not only that but the online payments allow the client to pay directly either by credit card through Stripe, or by Paypal. (There is more options but these are my favs). Plus, you can select different payment options for each client   no more default settings for all of your clients!

    MedleyTip: Do you run a membership? Do you need recurring payments? No problem, with Dubsado you can set up recurring invoices as well. Easy peasy. 

    #Reason8 – The Community.

    Dubsado’s commitment to community is one of it’s best features. Their Facebook Group is an amazing source of tips, tricks, tutorials and generally answers to any of your questions. It’s a community of photographers, designers, bloggers and other creatives.

    It’s also the #1 place to find all the updates or upcoming features. 

    Final Thoughts.

    To be completely honest though, there are still features that I don’t use yet. Plus, they are releasing new features quite often so there is always something to improve about my process. Which is actually pretty exciting!

    Upcoming features:
    I am really excited that they are sharing not only the planned updates but even the ideas they only brainstorm so far. The overall transparency is definitely attractive, take a look!

    to be continued…

    I plan to describe exactly my process which can give you the idea about how productive you can get from using service like this. That means we will talk about connecting from lead magnets/contact forms with the system, how the client profile is created from it, automatic responses, the hiring process, the actual project workflow and more.

    In the mean time, comment below if you want to know anything specific! Also let me know if this article helped you!

    xo, Zuzana

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