Meet My Human First Approach to All Things Branding

If there’s one thing you should take away from this About page, it’s the fact that my mission is to make you feel confident about your brand.

I’m here to make you clear about what your brand is, why it looks the way it does, and I do my best to make you confident about sharing it with others. I also don’t expect you to have it all figured out before working with me. Quite the opposite, I’m here to anticipate what you’ll need, give you my suggestions, share my knowledge & help you make the best possible educated decisions. 

WHO AM I?

I am Zuzana Zapletal, a creative soul with an analytical brain. 

I love being artistic, but what I love even more is coming up with creative solutions to people’s problems. And while I have a Master’s Degree in Industrial Design (and I was taught the right thinking to design anything from a kettle to a car), I missed something in that career path. 

With some time and self analyzing, I found out this “something” that I was missing, was helping individual humans succeed. I found out I love seeing how the work that we do together makes people excited & full of joy, and I enjoy the partnership we build along the way.

When I think about my approach to branding & web design, I would call it a brand therapy. I help my clients analyze their vision, the problems they & their audience face, and I use my creative thinking to find the solutions.

In business (and life) I’m driven by these simple beliefs.

Honesty

Transparent communication goes a long way & everyone’s opinions are always considered.

Confidence

I believe confidence comes from understanding yourself & the reasons behind everything you do.

Fun

I’m determined to show you that you can enjoy anything as long as you set the right expectations.

Knowledge

I’m known to educating my clients as much as I can so they can make educated decisions for themselves.

Collaboration

I prefer collaboration over competition, and I think it’s the key to successful partnership.

Support

It takes guts & determination to learn new things. I’m always here to cheer you up.

I’m here to make you confident about your new brand.

So you want me build a brand that is more than just a pretty shell. To build a brand that has a purpose.

You want to work with someone that helps you navigate the branding journey, dig deep into your vision and the meanings & design something that will feel right and that will help you build a connection with your audience.

Ultimately, you want to be confident that what we create makes sense. And I’m here to do exactly that.

 

I’m here to make you confident about your new brand.

So you want me build a brand that is more than just a pretty shell. To build a brand that has a purpose.

You want to work with someone that helps you navigate the branding journey, dig deep into your vision and the meanings & design something that will feel right and that will help you build a connection with your audience.

Ultimately, you want to be confident that what we create makes sense. And I’m here to do exactly that.

Strategy

Personality

Identity

CLARITY + PERSONALITY + IDENTITY

My brand building process  is based on research, psychology & personality.
P.S. Sometimes it feels like a magic.

When thinking building a brand, there are many things you probably never heard of.

Questions you don’t know how to answer.

That’s why my process is much more than just filling a questionnaire and designing a logo. I’m here to help you realize things you didn’t know about yourself & your brand. I help facilitate the right answers to important questions, bring psychological insights, and give you all the information so you can make well-informed decisions. I’m here to help you understand your vision better, define it, and visually represent it.

That’s my magical way to create a confident brand.

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